Chapel Hill Herald

Herald-Sun Improves Lackluster Website By Stealing NY Times Online Layout

In one of the most transparent website design copy jobs I have ever seen, the Herald-Sun stole basically the entire frontpage format of the online version of the New York Times this week, and as far as I can tell, does not give the NYT any credit as the inspiration for the visual upgrade. 

Open the two websites in two browser windows to compare:

New York Times

Durham Herald-Sun

At the top left in light blue, the NYT lists: Jobs, Real Estate, Autos, All Classifieds

At the top left, in light blue, the Herald Sun lists: Jobs, Real Estate, Cars, Classifieds, Obituaries

The NYT has a Most Popular feature with three tabbed rankings for stories that are either Emailed, Blogged, or Searched. The Herald-Sun has a Most Popular feature but its tabs are Recommended, Commented, and Viewed. 

The NYT encourages people to Log In at the upper right.  The Herald-Sun encourages us to Sign In at the same location.

Where are our local papers going?

The state of the local media is a subject of much concern here on OP, and there have been some very interesting shifts in recent weeks. The most exciting change is the announcement by the Carrboro Citizen that they will be expanding to cover Chapel Hill and increasing circulation by 20%. (See this OP post by CC editor Kirk Ross last fall soliciting our feedback on the expansion.) They have hired Margot Carmichael Lester who is an experienced reporter and a local native. It is really gratifying to see this locally-owned paper succeed. I think it's good for the entire community.

On the other end of the spectrum, the Kentucky-based Paxton Media Group, which bought the Herald-Sun several years ago, is continuing the downward spiral of that paper. Recently, they yanked Chapel Hill Herald editor Neil Offen and swapped him out with Durham metro editor Dan Way.

More cutbacks at the Herald

Fiona Morgan at the Indy has written a scathing analysis of the Durham Herald-Sun situation.  As they also publish the Chapel Hill Herald, her conclusions don't bode well for local media coverage in the future. It's also really sad to read that Ginny Hoyle will depart. Given the reported cutbacks at the N&O, it sure looks like this could be a great opportunity for the Daily Tar Heel to have an even more significant impact in this market.

The Herald-Sun's circulation has declined by 38 percent and its staff by more than half since the Paducah, Ky.-based Paxton Media Group bought the newspaper. Paxton, a private company, owns 32 newspapers, including seven in North Carolina, and one television station. But as chains go, it's a small-time operation. Most of its papers are in small Southeastern and Midwestern towns where there is no competing publication. The Herald-Sun continues to be its biggest newspaper.

But that paper is shrinking in every conceivable way.

- Indyweek.com: The Herald-Sun's nosedive, August 6, 2008

Invisible election

Yesterday's Chapel Hill News is the last edition of that paper before tomorrow's election. Surveying the entire news section of the paper shows that the only mention of this is in the endorsement letters, the political advertisements, and two opinion columns on the presidential race. Apparently the journalists at the News just didn't think there was anything new to say about the local election. However, they did find time to interview folks in the street about the nonexistent hula-hoop "issue."

 

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