Hat tip to our friend Lee Storrow for noticing this blog post on "16 Sassy Tweets From The Nation's 16th Largest School District" about Wake County Schools' Twitter feed.
It got me thinking -- is this an ok way for government to open up to be more engaged with citizens/stakeholders? There's certainly nothing here which is outside the norms of the Twitterverse, and not really objectionable. But it certainly doesn't feel professional. I'm not sure it is the ideal for public communication I'd want our students to emulate. And yet I'm sure there are benefits -- Jeff Nash told me tonight Wake has increased their followers 25% in the past couple of days, which means more outgoing communication is occuring. And being open to new forms of communication has to be a plus in getting people to feel government is listening to them.
So what's right answer for local governments? We're certainly no stranger here in OC to elected officials willing to speak out in social media (especially if you live in Carrboro with their wonderful mayor). But are we ready for staff to be loose in the wild world of Twitter? Where you can so quickly engage with many people, but it's easy to go too far? And is the staff time spent on this worthwhile?
Comments welcome here or tweet me @jcbarr :)