Fun, fun! The Chapel Hill Downtown Partnership is searching for a marketing slogan to attract business to Franklin Street. According to the N&O today businessman Lex Alexander likes “Left of Center, Right at Homeâ€Â. Other members aren't so sure about this slogan. They want Alexander to go back to his Durham marketing firm and try again.
I think the Partnership needs some local input. Surely, we can help them out. Any suggestions for a catchy slogan?
Businessman Lex Alexander introduced the motto to fellow board members Wednesday after a recent brainstorming session with a Durham marketing firm.
They stared at him, wide-eyed and silent. Developer Tom Tucker managed a short "Uh... ." Other board members laughed nervously.
Alexander said the slogan meets at least one of the board's goals: It gets attention. "To me it says that we're eccentric, but it's a friendly place," he said.
Other choices included "A True Original" and "An Authentic Village," neither of which quite captures the spirit of a town whose council passed resolutions calling for an end to the Iraq war. Another option, "What's Your Pleasure," may leave a little too much to the imagination.
The board asked Alexander to work with the marketing firm some more.
But member Roger Perry, his face red from laughing, said the proposed slogan can't hurt a town whose politics are already well known. "It will bring us great ridicule throughout the state," he said, "which we already have."
- N&O: Chapel Hill resembles that remark, 2/23/06
Issues:
Comments
"Chapel Hill - It's not the
"Chapel Hill - It's not the snootiest place in the south, but you conceit from here..."
(ducks)
Be Sirius, Ruby is weary of
Be Sirius, Ruby is weary of us.
Very funny, Gilbert. I've
Very funny, Gilbert. I've been writing a paper all day on SAP ESA SOA ERP BAH HUM BUG (those first four acronyms are real) and I really needed a laugh. Good one.
How about--"Downtown Chapel
How about--"Downtown Chapel Hill--you can't beat it for quiet on the weekend."
Chapel Hill: We hate Duke.
Chapel Hill: We hate Duke.
"Chapel Hill: We're Still
"Chapel Hill: We're Still Sorry Dean Smith Never Ran Against Jesse Helms"
I have to agree with Ruby,
I have to agree with Ruby, way back when, that pushing for a slogan sounds like something from a bad Dilbert strip.
Dilbert: "We've got downtown parking problems, Town-Gown issues, and homeless people roaming the streets - what should we do?"
Pointy-Head Manager: "How about a snazzy new slogan."
Chapel Hill: Versailles of
Chapel Hill: Versailles of the Piedmont
Chapel Hill: Educated and
Chapel Hill: Educated and Enlightened
Barf! Clearly you do not
Barf! Clearly you do not know all of Chapel Hill.
Oh, yeah, and "My other car
Oh, yeah, and "My other car is a Prius- if you don't believe me, just check the hazardous waste site on Eubanks road, where my old batteries are" would be more correct.
As a friend of mine said, if
As a friend of mine said, if we MUST have a slogan what's wrong with "The Southern Part of Heaven?" It's short and it has the benefit of being TRUE.
According to the
According to the Partnership's annual report, they have chosen a tagline rather than a slogan: Driving Downtown's Destiny.
Terri-- Don't you think that
Terri--
Don't you think that could come back and bite them? All it needs is a colon...
melanie
A space between Down and
A space between Down and Town might have a similar effect. "Driving down town's destiny" sounds like a distinctly negative newspaper headline.
You guys are tough! :) But I
You guys are tough! :) But I agree--anything associated with driving or parking is bound to get abused. It's still better than 'left of center' though.
Maybe it's just me, but when
Maybe it's just me, but when I see "Driving Downtown's Destiny," my brain immediately starts playing with "Driving Miss Daisy."
Posting from London, by the
Posting from London, by the way, which explains the 3:14 a.m. time stamp on the last comment.
"London: The Chapel Hill of The Sceptered Isle"
Driving: Downtown's Destiny,
Driving: Downtown's Destiny, or,
Driving by: Downtown's Destiny
Actually, with all the Ds,
Actually, with all the Ds, the phrase makes me think of Downtown Disney.
Dribbling drips of
Dribbling drips of disembodied drivel. Some people - unfortunately with some power and a budget - obviously think bullshitting along about a slogan is some kind of real contribution. Reminds me of the underground society in "A Boy and His Dog."
Mark, write a column about
Mark, write a column about it.
According to today's HS the
According to today's HS
the new candidates:
"Distinctive by design."
and
"Find your thrill."
Are we paying for this ;-)?
Yes - $5000. (Insert "hot
Yes - $5000. (Insert "hot air" joke here.)
From the HS article: "The
From the HS article: "The partnership actually hired their company, the Splinter Group, for $5,000 to create a logo for identifying downtown, and not for coming up with a slogan, but they agreed last month to put a little bit of time into sloganizing."
It's been under our nose for
It's been under our nose for 50 years; the southern part of heaven.
That's right, Fred - my
That's right, Fred - my mistake - I was skimming while under the influence of disgust and my emotions clouded my reason.
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