Rosemary Street in downtown Chapel Hill has a lot of untapped potential and is already a vibrant intersection for students and permanent residents (including long-time residents of the historically African American Northside neighborhood). The Town of Chapel Hill Economic Development Office and the Chapel Hill Downtown Partnership have teamed up to create a new process they are calling 'Rosemary Imagined,' which they are promoting as "an innovative community-led process to refine our thinking of how Rosemary Street fits into the development and growth of Downtown Chapel Hill."