Economy & Downtown

In early 2015, UNC-Chapel Hill released an extensive report about the business startups and spinoffs that faculty, students, and alumni have created. This report quantifies the impact of these businesses: 150+ businesses, 8,000 jobs created, and $7 billion in annual revenue for the state of North Carolina.

But what this report doesn’t detail is the direct impact of these startups and spinoffs on our local economy here in Chapel Hill, Carrboro, and Orange County. There’s a pretty simple reason for that: Few startups coming out of UNC stay in our community.  So why can’t Chapel Hill foster a local startup scene when other college towns, like Boulder and Cambridge, have gotten national attention for the startup economies they’ve developed in their own communities?

This commentary, written by me and fellow OP editor Molly De Marco, originally appeared in the Chapel Hill News on July 26, 2015.

Chapel Hill has a branding problem. There, we said it – and we said it because it’s time for us to have a frank and honest discussion about just exactly what Chapel Hill is and who we are as Chapel Hillians.

Far too often these days, it’s common for people to compare Chapel Hill to Durham or even Raleigh. But the fact is that we’re not Durham and we’re not Raleigh – and more importantly, we’re not competing with Durham or Raleigh.

Rather, as one of the nation’s leading and most desirable college towns, we’re competing with towns and cities across the country with major research universities, like Ann Arbor, Bloomington, Athens, and Austin.

Acknowledging this is the first step toward developing a Chapel Hill brand and using it to attract the individuals, businesses, and opportunities that will make Chapel Hill a unique regional and national leader.